helping sales teams achieve their peak.
Mike Gusching is an author, speaker, and sales leader with years of front line sales experience and two published books —
Including an Amazon number one bestseller.
He’s also a 4x girl Dad and avid runner.
“One thing I always appreciated about Mike is his ability to rethink ways to train others in sales. He approaches it in a way that is both simple and advanced at the same time - but keeps it all very easy to understand.
It’s a real talent.”
-William Martin, Business Development Manager
“This book his on so many of the nuances of being a great B2B sales professional. The analogies and drawings paint a picture of why each lesson matters. A “must-read” for anyone who wants to build a career in sales.”
-Brenton Williams, Director of Sales
Own Every Stage
“This book is a clear, practical, and well-researched guide. It explains concepts and makes them easy to apply in real settings. The author’s experience shows throughout. A reliable, useful reference. A must-buy.”
“This is a must read for anyone in the orthodontic industry. You'll learn from some of the most influential people in the industry, and Mike Gusching highlights his depth of knowledge. Quick, but very insightful read!
“Great, easy read with some solid "pearls" and advice from orthodontists, consultants and advisors in the industry. Mike does a great job of compiling the information for the reader to digest quickly with some good, tangible take-home information!”